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Research papers

Strategic marketing information system

This paper describes the new soft drink market perspective of Coca-Cola FEMSA (KOF) enabling understanding of the market dynamics based upon quantitative indicators on a real time basis, correlated with a geographic environment, looking for relations...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Ricardo Calva, Libier Gomez, Salvador Garza
Company: The Coca-Cola Company
May 1, 1997
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Citation

Calva, Gomez and Garza (1997a, May 01). Strategic marketing information system . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-marketing-information-system-